Dominant: A dominant reading of The Simpsons is that it is a light-hearted programme that uses stereotypical families and situations for comedy.
Negotiated: A negotiated reading of The Simpsons is that it plays on stereotypes for comedy, which some people may find offensive, but the offence is not intended and it is merely for satire.
Oppositional: An oppositional reading of The Simpsons is that it is a racist and sexist programme that is ruining society as the representation of a typical nuclear family is very negative and our families will end up like that if people keep watching this rubbish.
My view is sort of negotiated, but oppositional to an extent.
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