"Media representations favour those with power at the expense of those without." To what extent do you think this statement is true?

Over time, media representations change, and it could be argued that these representations change with the balance of power in both society and the media industry. The media industry is dominated by white males, which is reflected through media products. As Stuart Hall suggests, the white race is favoured over any other, and whenever there is a token black man is a film he will mostly be represented as either the villain or the clown. This idea of hegemony, the power of the elite, is also shown through the representation of women. Before the feminist movement, women were shown in the stereotypical roles of housewives and, later, the femme fatale of the film noir era. This is because of the power of the patriarchal society that some consider we are still living in today. There have been many changing representations of women, and these changes are because of the changes in power.

Before the Second World War, women were subordinated into roles that showed them in what men considered their rightful place as the caring housewife. During the war, women had to take men's jobs while they were out fighting and men felt threatened by the power that women now felt. To sustain patriarchal hierarchy, the femme fatale character was created. This represented women negatively as the femme fatale is a powerful and dominant seductress who proves to pose a danger to men, and peace and happiness comes only with her downfall. A well-known example of this is Phyllis, the femme fatale of Double Indemnity. Phyllis is represented as the villain who lures Walter into crime. At the end of the film, the only resolution is to murder Phyllis, and the man has to be the one that restores the peace. This shows that the representations of women in the media favour hegemonic and patriarchal values over the subordinated women.

After the feminist movement, representations of women changed. As women gained more power, there are now less negative representations of women, although they do still exist. In Ashes to Ashes, the woman is still subordinated and is faced with misogyny from Gene Hunt. However, it could be said that the representations of gender roles in Ashes to Ashes satirise patriarchy to make audiences question it. This is also shown in Doghouse, where the misogyny from male characters leads to their downfall. While some argue that women are still being subordinated and objectified in the media, a stronger interpretation is that women decide to be sexualised by self-objectifying. This is seen in lads mags, as the women decide to pose in these pictures for the pleasure of men. They play up to the male gaze as not only do men gain pleasure from being voyeuristic, but the women get pleasure from knowing that they are being watched. It can be said that women gain a sense of power by luring men in and deciding what they get to see. Therefore, these representations of women do not favour anyone as there are benefits for both the active females and the passive males.

Although media representations of the working class in reality TV seem to favour those in power, the audience generally enjoy watching them. The majority of reality TV contestants are working class and through the construction of reality TV, it seems that producers try to make the contestants look common and try to represent a lot of their negative aspects as conflict is popular on reality TV. However, the audience seem to like the characters and working class contestants are more likely to win than someone from a higher socio-economic background. Although the way that the working class are represented seems to favour those with power, the way that audience members views them is against this.