Task 3

Media representations rarely challenge the dominant values of society, nor do they give a voice to those with little power. To what extent is this true for the group or place you have studied? Why?

The media industry is dominated by white, middle class males. Media representations often favour this group of people and marginalise others. This is seen with the representations of both women and the working class. Both of these groups of people are represented how the dominant groups in society would view them, which shows the hegemonic class structures of our society.

Before the Second World War, women were under represented in the media. When they were shown, they were represented in the roles that men thought that they should have, mainly as housewives. However, during the war, after women started to gain more power, posing a threat to men, they were represented as femme fatales, dangerous and evil women. This restored hegemony as people gained a fear of women and men were needed to restore natural order.


After the feminist movement, women had more equality as they were represented more. However, the audience were given the male gaze as women were objectified, so although they are given a voice, it is only allowed when they are providing pleasure for males. A post-feminist view is that women have the right to be objectified if they agree with it as they still feel a sense of power by being able to decide whether or not to give men what they want. Therefore, although some would think that women are not given a voice, post-feminists would argue that they are given a voice and they have power as well.


Another group of people who are rarely given a voice are the working class. In the news, the working class are represented as anti social and always getting into trouble. However, after the rise of reality TV, the working class now have more opportunity to represent themselves, and since the increase in the popularity of reality shows, the representations of the working class have changed. Programmes like Big Brother give the working class opportunity to represent themselves, therefore giving them a voice. It is clear that the working class are accepted as they always outlast the higher classes on Big Brother, and every successful contestant is from a working class background. This challenges hegemonic values as the elite no longer have as much power because now that the lower classes have been given a voice, they are more accepted by society.