1. Women were rarely shown working, but when they were, they did stereotypically female jobs such as hairdressing. They were also stereotypical in their advertising roles, such as adverts for cleaning products. However, men were shown as being authoritative.
2. Of all the adverts featuring women, 3/4 were for kitchen and bathroom products. They were also more than twice as likely as men to be seen in the house in 1970's advertising.
3. The 'symbolic annihilation of women' can still be seen in 21st century advertising to an extent. Although women are represented in a lot more roles as they used to be, they are still subordinated by the need to be portrayed as being sexy for the male gaze. Whether or not they are shown in powerful roles and above men in certain respects, they are still always objects for the male gaze. Therefore, the quote is still relevant. Although they are represented in a lot more roles and are seen more often in advertsing, some people may still think that they are under-represented as there isn't as much of a variety of women that are represented as there is of men.
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5. I don't agree that the representation of women is fully accountable for women being unhappy with their body image because although some women see better looking women in the media, which makes them unhappy, the female sex are generally very insecure and would always find some way of complaining because they are weak and emotional. http://www.bbc.co.uk/news/magazine-11566054
6. Although men are more frequently being represented as sex objects, which some people would think of as a negative representation, some may think that this is empowering for men as they are now more open about embracing their own bodies and it is more acceptable for a man to be portrayed as a sex object than it is for a woman because men are already 'above women' so they are at a high enough position to be able to be sex objects without it subordinating them to the same extent as a woman would be subordinated.
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