Tuesday, 7 December 2010

That’ll teach ‘em

What’s involved in reality TV

Jerome Monahan speaks to Simon Rockell, the man behind reality TV shows such as Lads’ Army and That’ll Teach ‘Em.

It is late May and the TV and radio magazines are promising schedules packed with history shows celebrating D-Day. On offer are documentary items and programmes of every shape and size – drama reconstructions; anachronistic news broadcasts; ‘what if?’ formats fleshing out the implications for Europe had the landings failed; in-depth examinations of key figures and (much beloved of cable and Channel 5’s growing history content) similarly tightly focused evaluations of key pieces of warfare kit associated with the Normandy campaign.

It is an appropriate time to be interviewing Simon Rockell – a major player over the past ten years in the ever-expanding world of TV history documentary. He has been involved in the back-room work both as researcher and producer on a wide range of programmes. Last summer he even took a role before the cameras as a history teacher for That’ll Teach ’Em a five-part series for Channel 4 exploring how 30 sixteen-year-olds would cope with the rigours of a state boarding school circa 1955.

This was not Rockell’s first experience of such a ‘reality’ format for a history programme. 2003 also saw the broadcast of his Lads’ Army on ITV – a ‘10 x 1 hour’ series that examined the demands placed on those once destined for National Service by filming the experiences of a unit of contemporary young men being taken through basic training. And this summer, That’ll Teach ’Em Too repeated the first series formula – taking a group of teenagers back to the early sixties to experience the kind of practical curriculum reserved for those who failed their 11-plus examinations and ended up at secondary modern schools.

Rockell agreed to speak to MediaMagazine about this new kind of format and the broader world of history documentary making.

MM: Before examining the kind of ‘reality’ shows with which you have been associated over the past two years or so, is it fair to say that you have had experience of most kinds of TV history documentary?

Yes, I’ve been involved in a broad range of history programmes, ranging from one off subjects for the Secret History strand on Channel 4, to multiple-part series such as Canterbury Tales (Channel 4, 1996). This last series was very much in the mould of the older generation of history series, with a charismatic presenter to act as our guide to a complex story – in that case Ian Hislop offering an account of the development of the Church of England. This format has endured a long time and continues to be popular thanks to a new generation of exciting historians such as Simon Schama and David Starkey. However, I am not sure it would be possible to get a three-hour show about the Church of England commissioned today – the need for immediate youth appeal has become so much more pronounced.

MM: How did you first become involved in TV history documentaries?

Back in the early 1990s I was the head of Humanities at Camden Girls’ School and studying the propaganda of the First World War for a doctorate. My supervisor had made documentaries himself with the independent producers Hart Ryan Productions. I met them and they ‘sold me’ as a consultant to the National Geographic Channel and Central TV who were then planning a Network First documentary The Last Voyage of the Lusitania (1994). In that show we secured interviews with survivors and the first person to dive and film the wreck.

After that I decided to offer my services free of charge to Hart-Ryan for two days a week. It was an idea of mine that developed into a two-hour Secret Lives documentary for Channel 4 called The Traitor King (1995) investigating the links between the Duke of Windsor (Edward VIII) and the Nazis. It won two Indie Awards. After that, I gave up teaching and went full time.

I was then invited to join Twenty Twenty Television working on a huge variety of programmes, first as associate producer and then as full producer, with overall responsibility for putting documentaries together. Occasionally I have directed interviews and sequences for such films as Blood on the Altar – a film for the Channel 4 Secrets of the Dead series about the Phoenicians, and whether or not they carried out child sacrifices (2000). The first ‘soft format’ reality style history documentary I produced was Lads’ Army (ITV, 2003).

MM: Can you explain the term ‘soft format’ programmes?

Terms like that get bandied about a lot, but it refers to reality shows which have some basis in history and the actual circumstances people found themselves in. So That’ll Teach ’Em is soft format because we were endeavouring to re-create a set of conditions and experiences that a previous generation faced. Big Brother on the other hand is deemed a ‘hard format’ show because it makes people go through something that is utterly contrived.

MM: What do you feel has made the time right for this kind of show?

Broadcasters are always on the look out for accessible means of presenting history. This is particularly the case for stations like Channel 4 which predominantly aim their content at a much younger audience demographic – the elusive 16-24 age band. The success of such shows as The 1900 House (2000) also paved the way for Lads’ Army.

MM: The vast majority of your programmes have been commissioned by Channel 4. Is there any reason for that?

It is to do with relationships. Over the years we have established a good rapport with Ralph Lee and Hamish Mykura – the people with commissioning power at Channel 4 for History programming. We understand their need to create a schedule that’s appealing to Channel 4’s teenage and young adult audience. The BBC is a far harder nut to crack, mainly because they have such a powerful in-house stable of producers to draw on for ideas.

MM: Could you explain the process involved in securing a commission for That’ll Teach ’Em?

It was a good idea first of all. It was perfect for Channel 4 since it featured sixteen-year-old protagonists but also touched on a subject annually debated about the relative standard of GCSEs compared to O Levels.

We presented it at a meeting alongside about three or four other ideas. Happily, the initial pitch went well and I was given the development money to spend 3-4 weeks fleshing out the structure of the show over a number of episodes. This resulted in a 10-15-page development report. I tried to make this as readable as possible but it also needed to show as clearly as possible how the series would work.

Finding the Royal Grammar School – a more or less intact school boarding house of the period – was a major bonus and enabled me to feature photographs in the report. I spelled out some of the key issues that would present modern youngsters with the biggest challenges and make entertaining TV – food; department classes for the girls; sport. I also outlined the main events that would feature in each episode: sports day, the end of term ball and that sort of thing; the events that would provide a focus and resolution in each programme, alongside the ongoing episode-to-episode preparations for the mock O Levels.

MM: To what extent do you feel That’ll Teach ’Em is more convincing than many other similar shows that require modern day groups being placed in past circumstances?

It comes down to the kind of experience that we were asking our cast to undergo. In both Lads’ Army and That’ll Teach ’Em the events were still within living memory of many of those advising us, and the circumstances themselves were something that large numbers of people commonly encountered: National Service and 50s schooling. In the latter case, our participants also had their own current school-life to draw on. If you ask modern-day people to try to recreate a Regency house party or even life in a First World War trench, you can’t make these comparisons. The important ingredient is to create a credible environment; with the best will in the world, you can’t subject people to the rigours of The Somme or expect them to behave like young early-nineteenth century men and women.

MM: You are busy auditioning for That’ll Teach ’Em Too at the moment. The first show also involved careful casting – does this not immediately militate against the programme’s authenticity?

Well, it was essential to see whether or not they were suited to what we were going to ask them to do – they were only 16-year-olds. The pupils in That’ll Teach ’Em (One and Two) had two interviews prior to a final set of interviews, after which they saw a psychologist. So in fact they had been interviewed by the production team three times; it was a very rigorous process. It was also important to find out whether or not those we were going to feature would make interesting participants – this is always far from being a precise art. In the end it often comes down to those people who manage to stand out after a day of interviewing, those that have an indefinable something that makes you want to know more about them. We also asked them to do something to camera. We needed to feel that they might be able to forget the cameras were there during the filming of the actual show. It is certainly true that we had certain character types in mind – the sporty one, the quiet one, the extrovert etc. In our defence, these are just the types you’d expect to encounter in a classroom anyway.

MM: Within this structuring, what room for spontaneity was there?

There is absolutely no going back over things to make them more interesting in That’ll Teach ’Em or Lads’ Army. I had no idea I was going find one boy’s smuggled sweets under his mattress and when another stormed out, it was up to the film crew to chase after him. The crew has to be fit!

MM: Last year a survey conducted by the magazine History Today highlighted the fears of some academics that TV history shows were doing young people no favours by presenting history always as ‘story’, without giving them a sense of the rigour and discipline expected of historians. Other academics celebrated narrative history, saying that ‘telling stories’ is just what historians should be doing. What is your position in this debate?

TV is designed to entertain first and foremost. If it manages to educate too, then that is clearly a bonus. This is very much our order of priorities with shows such as That’ll Teach ’Em. Alongside the footage of last year’s group confronting our re-creation of life at a 50s state boarding school, we also put together a number of more conventional history documentary ‘packages’. These were sequences of narrated archive and interview film which provided the context for what our modern 16-year-olds were going through. These explained, for example, how selective and gender-specific the education system was then. And the pressures the system came under when, following the launch of Sputnik 1 in October 1957 – the first satellite to orbit the earth – it was realized how far we were falling behind the Russians in terms of science and technology.

MM: And is that the only way in which history documentaries should be judged – as entertainment?

No – clearly, the best documentaries entertain and manage to get across some serious points about their subjects. For instance I co-produced a one-off 75-minute show about the National Health Service, Pennies From Bevan (Channel 4, 1998) which highlighted the kind of healthcare ordinary people had to rely on right up to the Second World War. It featured amazing accounts of horrible home remedies in use right up to the 1930s – such as putting pee in people’s ears and sending children out into the street to smell freshly laid tar. It also highlighted the treatment available in municipal hospitals – women being examined in wards without screens – that sort of thing. Some of the testimony was very moving. TV is very good at catching such testimony.

MM: What are the constraints that govern the making of history documentaries?

These are numerous. You are always faced with the need for accuracy, and for that you rely on your historical adviser. Sometimes what they demand can appear to militate against what, as a filmmaker, you might want to include. So, for example, during the filming of our four-part series on the 1899-1902 Second Anglo-Boer War (Channel 4, 1999) we were presented with two possible routes taken by one of the British forces involved: a picturesque one, and the actual one now lined by fast food restaurants. Thanks to the rigour with which we were approaching the subject, the decision was to film what was historically accurate rather than more photogenic.

MM: There were some other fascinating issues raised by the interviews you recorded for that series.

That’s correct. We had a problem to overcome when filming black veterans of the war. Many of their homes were without electricity and so we were required to film them out of doors. It occurred to us that this was setting up a worrying convention: white interviewees were filmed in ‘authoritative’ settings – beautifully lit and surrounded by books and elegant furniture – while black witnesses were in danger of being seen always in less flattering circumstances. For this reason, we decided to film them in nearby libraries or museums – places that would give their accounts extra gravitas.

It was also problematic when it came to accounts of war crimes committed against the Afrikaans women as part of the scorched-earth policy adopted by the British army and their allies in the later part of the war to smoke out the Boer commandos. We had interviews with black witnesses to rapes, but were determined that the only mention of such events should not be limited to them. It took time and we had to overcome a lot of resistance; but it became clear that white Afrikaner allies of the British had committed such crimes too, which made the series more accurate and the story even more complex. The fact that the conflict had elements of a civil war hung on details such as that.

MM: Archive material is rightly regarded as the most authentic part of any historic documentary. Yet it would be very wrong to think that this cannot be manipulated too.

That is true. This has most recently come home to me while working on the Channel 4 programmes broadcast last year about the First World War. It was amazing how little archive film footage there is prior to 1915. I had to rely on a lot of still images to cover the early part of the conflict. It was extraordinary to see how steel helmets only came into wide use in 1916, and how the French were still going into battle in that year in red trousers and blue jackets. This led me to reflect on the other great documentary history of the period – The Great War (BBC 1964). This was an amazing achievement, but clearly the makers had been prepared to splice in archive whether or not it was accurate. So you get images borrowed from one battlefront to illustrate another, and shots of convincing-looking British Dreadnoughts which are actually American battleships. That was the big challenge for us creating the 2003 show, ensuring that when we were discussing the fighting in the Alps between the Austrians and the Italians that the accompanying archive was of that time and place, and not of Snowdonia or somewhere!

MM: And archives are expensive. A few years ago there was a scandal about how much certain German archives were charging filmmakers wanting key bits of footage of the Holocaust – do you find yourself being restricted by the royalties or fees associated with archive material?

A good illustration of this came up the other night in a documentary about Britain’s new aristocracy. It was discussing how the likes of Posh and Becks are the new elite. It featured footage of the Rolling Stones in concert to demonstrate that since the 1960s pop stars, models and sportsmen have come to enjoy the prestige that was once enjoyed by the titled. However, the footage was screened completely without the accompanying music. That was a decision probably determined by the royalty costs associated with broadcasting a Stones’ song.

Documentary producers make money out of retaining the world rights to their programmes, in the hope of securing multiple sales abroad to foreign TV stations, but these profits are quickly reduced once worldwide permission for using expensive archive material or music rights have to be secured. They can add ten-fold to the cost of a documentary – sometimes more.

MM: Another big issue for history documentaries is the frequent use of re-enactment. Is this something you have had to employ, and what are some of the tricks of the trade?

The quality of recent film reconstructions has really raised the bar in terms of what audiences expect of dramatic portrayal of historic events. Think of Band of Brothers orSaving Private Ryan. More recently, I thought the two-part Dunkirk documentary that relied entirely on
re-enactment was well done, but you learn to
look out for tight shots taken on a long lens during such programmes – this is a key way of ensuring you can control the authentic look of the immediate environment.

A documentary that I worked on that relied on a lot of re-enactment was the film about Phoenician child sacrifice. We travelled to Tunisia and worked with a local film company. They were able to secure us local people who were happy to manufacture the necessary props and costumes and even perform roles for very modest fees. Other tactics involved the use of lots of smoke and filming at night. This latter approach is another important way of controlling the conditions. In the end I think we only spent about £7,000 for all the re-enactments on that film – a tiny amount.

MM: What are the main expenses or challenges associated with a programme like That’ll Teach ’Em?

The production team is larger on such a programme than on many history documentaries. There’s recruiting the children and the teachers; researching the archive material, filming the back stories for each participant and, of course, setting up the conditions and equipment needed to make the school scenes realistic. Books of the period were hard to track down, but in the end the toughest thing proved to be laying our hands on authentic 50s school fountain pens. It was essential to expose the students to the delights of blotting paper and ink on clothes and fingers.

Jerome Monahan is a journalist who writes regularly for the Media Guardian, The Times Educational Supplement and MediaMagazine.

This article first appeared in MediaMagazine 9, September 2004

Arriving in the 21st century – the BBC, Public Service Broadcasting, and diversity

A benevolent but colour-blind Auntie? Oxbridge, male and middle-class? ‘Horrendously white’? The BBC has been researching its image, output and employment practices, and is determined to make changes. Sue Caro, Senior Diversity Officer at the BBC, reports.

Since Greg Dyke was appointed Director General (The Boss Man) of the BBC, the organisation has been undergoing a major culture change that was well overdue.

Shortly after he took up the post of Director General, Dyke observed that the BBC was an ‘horrendously white organisation’. This widely-reported comment was sincere, and since making it Dyke has overseen many initiatives to bring about change. The Diversity Unit has been established, with a remit to work across the BBC to ensure that the organisation becomes both more representative and more inclusive, on screen and behind the cameras. The Unit is headed up by Linda Mitchell, a former presenter and reporter on Black Britain, who is proud to describe herself as a Welsh woman of Jamaican and Yemeni origin.

Although race has rightly been at the top of the diversity agenda at the BBC, it is important to stress that diversity is not only about race: it’s also about gender, disability, sexual orientation, faith, social class, regionality, education and age. If the BBC is to survive in its current form, funded by a universal license fee, then it has to serve as broad a section of the UK’s population as possible – something that it has not always achieved to date. This is the ‘business case’ for Diversity, and a different way of thinking about Public Service Broadcasting. The BBC will lose its funding and its status if we do not accurately represent the UK as it actually is in the twenty-first century, rather than how it was in the 1950s.

The BBC is currently the largest employer in the UK – 26,000 permanent staff at last count, plus a huge number of people working as freelances and on short-term contracts. In the Diversity Unit, we recognise that it is virtually impossible to disconnect the output from the people employed to work on it; the more varied our workforce, the more diverse, interesting and creative our output.

Recruiting diversity
Through extensive research we now know that many people from Black, Asian and other minority ethnic backgrounds would not consider a career at the BBC, largely because of the perception that the organisation is not for them. We are working hard to try and change that. Greg Dyke has set targets for the employment of Black and Asian people within the BBC that have to be met by the end of 2003. Overall, 10% of our total workforce should be from Black, Asian or other ethnic minority backgrounds. This does not include cleaners, security or catering staff; as all these services are contracted out, staff working in these areas are not BBC employees and therefore cannot be included in the 10% total. In Senior Management (i.e. the top jobs) the target to be reached is 4%. Our current figures are 9.1% and 3.3% respectively.

In order to spread the word that you don’t have to be white, male, middle-class and Oxbridge educated to work at the BBC, we have been targeting schools, colleges and universities with a diverse, multi-ethnic student body. This is nationwide, not confined to London alone. Among other things, it involves attending careers fairs, more specific outreach work, and the centralisation and broadening of our work experience scheme, making it fairer and more accessible.

We have put a number of schemes into action, several in partnership with another BBC department, SkillXchange. For instance, we have run a project with the From Boyhood to Manhood Foundation in Camberwell, working with Black teenage boys who are excluded from school, or who are at risk of being excluded. The boys made a short film, Moving Forward, about people’s attitudes towards them as young Black men and the effect this has had on their lives.

Another similar project, entitled Bad Girls Don’t Cry, was recently completed with Phoenix High School, in West London, which has a mainly Black and Asian student body. A group of teenage girls who attend the school were given the opportunity to make a short film on a subject of their choice, with BBC managers acting as tutors in production techniques such as camera, sound-recording, editing, lighting and script-writing.

The Diversity Centre also initiated and part-funded a Summer School project this year with QPR, our local football club. This was aimed at the kids on the West London White City Estate, and was football-focused but with a substantial media element. The kids on the scheme were invited into the BBC to meet some of the big names working on BBC football coverage, including Mark Bright, Ray Stubbs and John Motson. They went onto the studio floor, got to find out what went on behind the cameras, and which other jobs there were to be done – as well as meeting some famous faces. Their perceptions of the BBC have been completely changed as a result, and hopefully they will consider the possibility of a career at the BBC as an option for their future.

Higher up the age scale, we have been running a Sports Journalist positive action scheme with the University of Westminster. The aim of the scheme was to encourage Black and Asian trainee journalists to think about the BBC as a prospective employer (they are seriously under-represented in BBC Sport) through 12 month, paid attachments in the BBC Sports department. This scheme has been so successful that with the exception of one person who had to drop out for personal reasons, all the 12 trainees have been offered – and have accepted – full-time jobs with BBC Sport, even before the scheme has ended!

Portrayal – representing diversity
My special area of responsibility is Portrayal – how people are represented or portrayed in programmes on TV, radio, the web, in BBC publications and publicity campaigns.

The BBC knows it has not been serving Black and Asian audiences well – the evidence seems to be there, in that proportionally more Black and Asian homes have cable, satellite or digital TV than the white population. Alongside the specially commissioned research to find out what these sections of our audience really think of us, this clearly indicates that they are not happy with what’s on offer from the BBC. This has not happened overnight, but over a period of more than ten years. The BBC now has to work hard to win these sections of the audience back. In other words, Public Service Broadcasting is now having to compete in the marketplace – something it used not to do.

These sections of our potential audience don’t see themselves portrayed or represented in most of our mainstream output, and there is a big push to improve this. This lack of on-screen visibility is particularly true of Chinese people. Our research shows that they are almost never seen on our TV screens, and when they are it is in very stereotypical roles – as martial arts experts, for example! People of Asian origin – Indian, Pakistani, Bangladeshi – are also not adequately represented in our output. People of African and Caribbean origin do slightly better, but there is still plenty of room for improvement, particularly in how they are portrayed.

Drama and diversity
You may have noticed that recently EastEnders has become slightly more like the real East End of London – there are a few more Black and Asian faces both as main characters and as extras. It’s not perfect, but it’s getting there, even if the Truman family seems to be both Jamaican and Trinidadian in origin! There has also been an attempt to move story lines away from stereotypes – repressed, powerless Asian women, bad boy Black characters and so on – and from stories built around ‘problems’ arising from the race of the character.
This may have something to do with the fact that there are now writers, directors and production personnel working on the show who come from a range of different ethnic backgrounds. Recently, some of the most powerful episodes of EastEnders have been written by a Chinese woman, and there are now two Black directors, Michael Buffon and Christiana Ebohon, working regularly on the show.

Holby City and Casualty are two of our most popular, peaktime programmes – could this popularity be because the casting is based firmly in reality, what actually happens in real hospitals in the real world? Both of these drama serials feature a broad mix of characters of different ages, races and sexual orientation from various parts of the UK. As a result, larger, more inclusive sections of the population can now identify with the characters, issues and storylines. Mal Young, the Head of BBC Drama Serials, famously sent his writers and producers to spend time in hospitals, telling them to observe reality and then come back and represent it in their scripts and their casting. The results are there for all to see on the screen.

Targeting minority audiences
As well as ensuring that we are inclusive in our mainstream output, we also have targeted programmes. Examples would include this summer’s Jamaica 40 Season, marking 40 years of Jamaican independence with a whole range of programmes broadcast over three weeks on BBC2. Also on BBC2 we ran the new, second series ofBabyFather, a glossy, high profile eight-part drama series in peak time, featuring some of the best Black acting talent around. You may have seen those posters – four naked Black men in the shower. Did you find the posters offensive or appealing?

This summer also saw the launch of the new BBC digital radio station 1Xtra, dedicated to new Black music and unlike anything the BBC has done before. You can pick up the station on the Internet as well as on Freeview Digital TV and check out the latest in Hip Hop, Garage and much more – with no adverts!
Another digital radio station, The Asian Network, has just gone nationwide. Radio 3 is busy reinventing itself as the home of World Music, breaking out of its European Classical Music straitjacket with the help of Rasta poet Benjamin Zephaniah and complementing its changed sound with some excellent Internet projects such as World in Your Street.

There are many other good things going on at the BBC, too many to write about here. But hopefully you will have already noticed that ‘Auntie’ is changing, helped by the new, funky BBC1 channel idents. Check out the disabled, Black athlete and BBC presenter, Ade Adepitan, breakdancing in his wheel chair, or the Indian dance company doing their thing, or ‘spider man’ flying across London rooftops – and welcome the BBC to the twenty-first century! MM

Sue Caro

This article first appeared in MediaMagazine 3, February 2003

Sunday, 5 December 2010

The Rise and Rise of UGC

1. Citizen journalists are members of the public who post information online through UGC.

2. One of the first examples of citizen journalism was in 1991 when police beating up a black man was recorded and sent into new stations.

3. News organisations now allow audience participation through voting (phone and online), surveys, questioning people in the street, online forums.

4. The main difference between professionally shot footage and UGC is that professionally shot
footage is of a better quality as the professionals were prepared as they were expecting to be filming, but UGC is filmed on the spot and would be of a poorer quality as people are trying to get in on the action and whatever is happening may have been unexpected.

5. A gatekeeper is someone who controls what is and isn’t going to be published depending on the popularity of the story.

6. Gatekeeping roles have changed because it is harder to control the news that people hear about due to citizen journalism. Gatekeepers now have to try to regulate the internet.

7. The primary concern of journalists over UGC is that citizen journalists are taking their jobs so there is no longer any need for the professional journalists.

Sunday, 14 November 2010

Relevant Theorists

Gaye Tuchman
  • Topics - The symbolic annihilation of women, Structuralisation
  • Books - Making News: A Study in Construction of Reality, Edging Women Out
  • Key quotes -

David Gauntlett

  • Topics - Gender
  • Books - Media, Gender and Identity
  • Key quotes -

Laura Mulvey

  • Topics - Male gaze, Feminism
  • Books - Visual Pleasure and Narrative Cinema
  • Key quotes -

Judith Butler

  • Topics - Feminism, Gender
  • Books - Gender Trouble, Bodies That Matter: On the Discursive Limits of "Sex", Undoing Gender
  • Key quotes - "Gender is a kind of imitation for which there is no original"

Stuart Hall

  • Topics - Hegemony, Race, Identity
  • Books - Encoding and Decoding in the Television Discourse, Representation: Cultural Representations and Signifying Practices
  • Key quotes -

Antonio Gramsci

  • Topics - Hegemony
  • Books -
  • Key quotes -

Anthony Giddens

  • Topics - Structuration
  • Books -
  • Key quotes - "What to do? How to act? Who to be? These are focal questions for everyone living in circumstances of late modernity – and ones which, on some level or another, all of us answer, either discursively or through day-to-day social behaviour"

Manuel Alvarado

  • Topics -
  • Books -
  • Key quotes -

Nick Lacey

  • Topics -
  • Books -
  • Key quotes -

Richard Dyer

  • Topics - Gays, Culture, Race
  • Books - White: Essays on Race and Culture, Culture of Queers, The Role of Stereotypes
  • Key quotes -

Marshall McLuhan

  • Topics - Media effects
  • Books - Understanding Media: The Extensions of Man, The Medium is the Massage: An Inventory of Effects
  • Key quotes -

Theodor Adorno

  • Topics - Marxism
  • Books -
  • Key quotes -

Monday, 1 November 2010

Do alternative representations exist of male and/or female roles in the hip hop genre?



I decided to look at One More Drink, Ludacris ft T-Pain for an alternative representation of males in hip hop music videos. This is because it has the common stereotypes of hip hop music videos, such as a lot of females wearing revealing clothing and males who like a lot of sex. However, the reason that I think that this is an alternative representation in this particular video is that the men are not championed for their womanising, but they are trying to stop it as it is considered to be a weakness rather than something impressive, as it stereotypically is represented in other hip hop music videos.

The video begins with a Drinkers and Daters Anonymous meeting. This is reminiscent of support group meetings where people are trying to overcome a weakness in themselves to improve their lives, such as an Alcoholics Anonymous meeting or a Gamblers Anonymous meeting. The meeting is predominantly made up of males; however, there is one woman in the meeting. This is not expected as the meeting is for people who drink to be able to get sex and although women are usually represented as promiscuous, especially in hip hop music videos, it is usually more passive as a man would go after her rather than her taking the lead in looking for a man so this is already an alternative representation of women. Also, the fact that she is at the meeting shows that she doesn't want to carry on being promiscuous, which is an alternative representation because, in music videos, women would stereotypically have no other role other than for sex. Also, she is white, and hip hop videos stereotypically only represent black people.

The support group leader uses language that would stereotypically be associated with a female role as he is trying to provide the group with comfort and support by being emotional and sensitive. He talks about the meeting being "a safe place", showing the group as vulnerable and needing a place for sanctuary. This is an alternative representation of males because they are shown as having a sensitive side and in need of comfort. The support group leader also says that he wants to guide a new member into "the arms of comfort", which would stereotypically be associated with a woman as it is a motherly role that he is playing. This connotes that the reason that they are all in need of support is because they need the comfort of a strong woman, such as a mother, showing women in a positive light as they are there to help.

With the first of the females that the video focuses on, it initially seems that, like a stereotypical music video, she is there for decoration. There is emphasis on her bum and breasts, fetishising parts of her body without focusing on her face. However, when the camera tilts to her face, we realise that she is not a dominant representation of women in hip hop videos because it is clear that she is not attractive. Ludacris notices this but the little T-Pain on his shoulder convinces him that another drink will make him forget what she looks like so her can have sex with her. Ludacris is represented as being weak as he is listening to the person on his shoulder rather than thinking for himself about what is right. Although some people may find it misogynistic that he has to get drunk to sleep with someone that is unattractive, it actually shows the male as weaker than the female because he can't control himself and she still gets what she wants. Also, the fact that he has to drink to the point where he passes out and she is the one that carries him out shows that he has no willpower and she is the one with the strength, which shows alternative representations of both men and women.

When Ludacris wakes up next to another woman, he is shocked and scared by her appearance. This shows him in the more vulnerable role out of the two because it is a man fearing a woman. He resorted to biting off his own arm to get away from her, which challenges gender roles because stereotypically, a woman would be the one regretting a one night stand while the man would think of it as an achievement as it is one more woman to add to the list. Although he regretted this, he is looking for women again in the next shot. The fact that he is making the same mistake for a third time again represents men as weak as he still hasn't learnt, even after having to get a false arm. He finds two women, and both of them are fully dressed, which is not usually seen in hip hop videos as dominant representations of women in hip hop videos are self-objectififying. The first woman in this shot instantly rejects him, which is an alternative representation of women as usually, a woman in a hip hop video would not turn down a man, especially the star of the video. The second woman is also an alternative representation as she is on the large side. However, once again, the little T-Pain convinces him that another drink will make her look attractive.

At the end of the video when it returns to the Drinkers and Daters Anonymous meeting, all of the men have been moved to tears. This is an alternative representation as it shows their emotional sides and they have been moved just by a story. Also, the hugging at the end is strange to be seen in a hip hop music video as in hip hop, men stereotypically keep their distance from each other and they save themselves for the women.

On the surface, the video for One More Drink may seem like a stereotypical hip hop music video due to the objectification of women as they are there to provide sex. However, it becomes apparent that the video actually shows alternative representations of both sexes. The women in the video are represented as stronger than men. They are the ones that are doing the rejecting, while the male is looking for anyone to have sex with and has no standards. Overall, the humour in the video connotes that it is a parody of the hip hop genre as it is showing it as wrong and laughable. This in itself is alternative as hip hop videos are usually serious but the artist is making a joke of the stereotypes.

Saturday, 23 October 2010

Online media, Cleggmania, and The Cowell Factor

People with power are given that power from us so we can take it away
Simon Cowell arguably has as much power as politicians but we can't vote against him
Web 1.0 is like a back garden, Web 2.0 is like an allotment
Web 2.0 is together and converged
The media were 'like gods' because of the information they gave us
We now have UGC's so the media are no longer as important

Chewing Gum for the Brain: Why do people talk such rubbish about Media Studies?

"Angry parents accuse school of 'dumbing down' English by showing The Simpsons in class", Daily Mail
Parents say that The Simpsons should be replaced by Shakespeare
The school say that it helps students to become critical and analytic in moving image an gain a better understanding of audience and narrative
They also say that studying the opening of The Simpsons is just as challenging as studying the opening of Dickens' Great Expectations

"Tories to tackle the Media Studies Menace", The Independent
Hard subjects should carry greated weight than 'soft' subjects
Vocational subjects should be downgraded
Increase in students doing Media Studies in state schools rather than private schools

"'Worthless qualifications' give false hope to state pupils, says Harrow head"
Students who receive free school meals are more likely to do Media Studies than Chemistry
Media Studies boosts state schools' positions in league tables

Elite universities allegedly blacklist Media Studies
Media Studies is not acedemic enough and is a 'Mickey Mouse' subject

We should do Media Studies because we are going to destroy civilisation!

Wednesday, 13 October 2010

Post-Feminism Reading/Research

POST-FEMINISM AND POPULAR CULTURE

Bridget Jones's Diary



1. "She is the product of modernity in that she has benefited from those institutions (education) which have loosened the ties of tradition and community for women"
2. "
We immediately know that what she is thinking is “what will it be like if I never find the right man, if I never get married?”"
3. "
Feminism has intervened to constrain these kinds of conventional desires. It is then, a relief to escape this censorious politics and freely enjoy that which has been disapproved of"

Wonderbra

1. "Looking down admiringly at her substantial cleavage"
2. "
A textbook “sexist ad” dimension"
3. "
Taking feminism into account by showing it to be a thing of the past, by provocatively “enacting sexism”"

Citreon


1. "A self-consciously “sexist ad”"
2. "
Feminism is “taken into account,” but only to be shown to be no longer necessary"
3. "
There is nothing remotely naive about this striptease. She seems to be doing it out of choice, and for her own enjoyment"

Lad Mags

1. "It is not at all unusual to pass young women in the street wearing T-shirts bearing phrases such as “Porn Queen” or “Pay To Touch” across the breasts"
2. "
Young women quite happily attend lap dancing clubs"
3. "
The repudiation of a feminism invoked only to be summarily dismissed"

Understanding Post-feminism

1. A more positive look at post-feminism - Post-feminism can make a positive impact on life

2. Post-feminism as a backlash to feminism - Gender equality still hasn't been achieved and post-feminism makes people forget that

3. The ambiguity of the prefix 'post' - People may think that it means feminism is over as it is ambiguous

4. Post-feminism as a colloquialism - People think that post-feminists are against men and against feminism

Bianca's Essay

What are the different representations of women in adverts and how are they signified?

The representation of women can be positive: challenging the roles and expectations of women or negative: reinforcing a patriarchal society. This essay questions how and why these representations are constructed in an advert for Gucci Guilty Perfume and Stella Artois beer.



Firstly the Gucci advert is in widescreen which connotes a dramatic cinematic experience to engage its audience. More attention is gained by the female character first seen in the text and her protagonist is signified through this. The protagonist has female dominance which is signified through the use of colour- everything is in black and white while her hair is gold/blonde. This colour connotes gold, power and divinity signifying her importance in the text.

The use of intertextuality in this text will appeal to a particular audience. The film references a great deal to the neo film noir Sin City, with the use of colour and the female dominant femme fatale character. Sin City appeals to a male audience due to the action genre, this trailer could also appeal to the same audience due to the intertextuality. In terms of the Uses and Gratifications theory, a female audience might realise and accept the protagonist in the text is a form of escapism and also a male gaze, by theorist Mulvey, and therefore might aspire, from Young and Rubicam's 4Cs, to be the object of male gaze too.

Though the protagonist is an object of male gaze, it could be suggested that she sexually objectifies herself to tease the audience. The protagonist puts her leg into the frame of the shot. As she puts into the frame, it signifies self objectification, allowing the audience to fetishise her body. Another shot, a high angle, of their sexual activities signifies CCTV and spying which is voyeuristic. The fact she is on top signifies her control of the situation for both the male character and the audience.

Not only does the protagonist exert her feminity through self objectification she also presents herself as an anarchic character signified by adopting male stereotypes. The advert begins with a long shot of an unknown character speeding down the motorway, which stereotypically would be expected to be a male character. However, the audience's expectations are challenged when a medium shot of the driver shows to be a female.



In contrast, women are negatively represented in the Stella Artois text. The most obvious editing technique used in the advert is the split screen: one side shows the female getting dressed and the other side is of the beer getting "prepared". This use of split screen signifies that neither the beer nor the woman know they have been placed side by side. This puts the audience in position of control as they can voyeur the woman, in a socially acceptable way. Audiences may identify this control as patriarchy, and also identify with the unknown male character whose presence is felt within the text. This text then reinforces the idea of a patriarchal society and that women are subordinated by men.

Not only does the female share the screen with the beer, but the screen is split equally between the two "objects" which connotes the woman is equally objectified to the status of beer. It is suggested the audience is male due to the female and beer subject. Though the advert is targeted at men, it also negatively stereotypes men as people who have little respect for women which however is a dominant representation.

A range of close up shots of the female are used to fetishise her body. There is a close up shot of the female's leg slowly and elegantly rising from the bath tub. On one hand this could signify femininity and her control over it which is the oppositional reading. However, the more dominant reading is that her legs are an important part of the female body and connotes a male audience who can voyeur her body.

The text near the beginning of the trailer says "the preparation" which is an enigma code as the audience question "what event is the preparation for?". It is signified through the shots that the woman and beer preparation is for the male through the use of action codes. Action codes of both the preparation of the woman and the glass of beer are the same.

Women are represented as people who prioritise their looks and appearance, and this ad reinforces this ideology. Action codes including close ups of her: brushing her hair, doing her make up and putting on heels strongly represent women as image conscious. It could be said that the advert reinforces this representation, which is always seen in the media. Funnily enough, it could also be said that the media itself is the cause of this representation as this ideal, perfect woman is always represented in the media, and women feel they have to aspire to it.

In conclusion, both texts females are the protagonists and are sexually objectified for male audiences to fetishise and vouyer their bodies. However, while Gucci’s advert’s protagonist controls her sexuality through self objectification, the Stella Artois’ protagonist is objectified by an unknown but present male character.

In the Gucci’s ad, there are many examples in the text that signify the protagonist’s female dominance, but it is arguable whether this could be seen as a positive representation. The dominant reading is that the protagonist exerts her female dominance over the male challenging the historical patriarchal society and even subordinating males as easily manipulated and easily tempted by women and sex and this would favour feminism. However the oppositional reading which would favour the ideologies of the Stella Artois advert, might be that females can control their sexuality, but it is still for the male gaze and male dominant society.

Monday, 11 October 2010

Gender and Advertising Research

Kinder Bueno White - Sexualising Men

The man in the advert is gardening, a sterotypically female activity. This subordinates him by giving him more feminine qualities. However, to retain his masculinity, he is dressed in a masculine way, as well as the actor being quite built. Although he is represented as being a sex object for the three women to watch, he is still the hero as he picks the girl up after she 'falls'. The other two females in the advert sit to watch him, showing that he is pandering to their 'female gaze'.

Hugo Boss - Positive Representation of Men

Usually in female perfume adverts, the women do not say anything. However, the man in this advert starts with dialogue. This shows his power over women. The advert is all CGI apart from the man, which represents him as being important because he is the only real thing and the rest of the mise-en-scene is built around him to be exactly how he wants it as it changes with him when he moves. There are two women in the advert. However, he doesn't look at them, but just leaves them to look at him, subordinating them. Everything goes into the bottle when he wants it to, showing his authority over everything, which is reinforced by the line "the rest is up to you".

Hugo XY XX - Post-feminst

The advert takes place in a boxing ring, and rather than there being two men or two women, there is one of each, showing that the woman is just as strong as the man. Although the woman in this advert is being sexualised, she still asserts her position as a strong and powerful woman. The first time that she is shown, she looks at the camera, showing that she has control. The man stands still while she circles him, almost like she is checking her prey. The advert is for two perfumes, one male and one female, but the woman in the advert is in the frame for a lot longer than the man, showing her importance. There is a medium close up of her legs, fetishising parts of her body. However, the duration of this shot is short and straight after it, she is seen pushing the man away, showing that although she is flirtatious, she is also poweful and assertive.

Gender and Advertising Questions

1. Women were rarely shown working, but when they were, they did stereotypically female jobs such as hairdressing. They were also stereotypical in their advertising roles, such as adverts for cleaning products. However, men were shown as being authoritative.

2. Of all the adverts featuring women, 3/4 were for kitchen and bathroom products. They were also more than twice as likely as men to be seen in the house in 1970's advertising.

3. The 'symbolic annihilation of women' can still be seen in 21st century advertising to an extent. Although women are represented in a lot more roles as they used to be, they are still subordinated by the need to be portrayed as being sexy for the male gaze. Whether or not they are shown in powerful roles and above men in certain respects, they are still always objects for the male gaze. Therefore, the quote is still relevant. Although they are represented in a lot more roles and are seen more often in advertsing, some people may still think that they are under-represented as there isn't as much of a variety of women that are represented as there is of men.

4.

5. I don't agree that the representation of women is fully accountable for women being unhappy with their body image because although some women see better looking women in the media, which makes them unhappy, the female sex are generally very insecure and would always find some way of complaining because they are weak and emotional. http://www.bbc.co.uk/news/magazine-11566054

6. Although men are more frequently being represented as sex objects, which some people would think of as a negative representation, some may think that this is empowering for men as they are now more open about embracing their own bodies and it is more acceptable for a man to be portrayed as a sex object than it is for a woman because men are already 'above women' so they are at a high enough position to be able to be sex objects without it subordinating them to the same extent as a woman would be subordinated.

Sunday, 3 October 2010

Representations of Women

Negative Representation - Virgin Atlantic

The women in the advert are wearing red, which connotes passion and seductiveness. This represents the women negatively as it shows them as being promiscuous. Different parts of the women's bodies are shown before their faces, including their legs, feet and shoulders. Focusing on different parts of the bodies objectifies the women, as well as fetishising their bodies. They are all wearing short dresses, which is self-objectification as they are opening themselves up to the male gaze. The woman are all standing in a row and all do and wear the same thing. They are all the same, which is a negative representation of women as it shows them as replaceable objects and shows that they are not individual, but all useful for the same purpose. The lighting is on the women, which shows that women want to be in the spotlight and are vain. Also, it helps to attract the male gaze to the women. As well as the main women, there are a few 'drab and dreary' women that are shown watching the better looking women in envy. This is a negative representation of women as it portrays them as being jealous of beauty as if that is an important factor. Among all the women is one man, showing the women as loose as they are all sharing one p.i.m.p. Not only are the women represented negatively, but the cartoon woman also is. It is wearing a swimsuit, which is quite indecent, and winks playfully and seductively.

Positive Representation - Race for Life

(I don't know why the video plays twice)

The women in the advert are all dressed in pink. This connotes cheer and brightness, as well as fun, which is also portrayed through the music, Girls Just Wanna Have Fun. This shows a positive representation of women as it shows them as being lively and happy although they have suffered from a loss, which also shows them as brave. The women are doing the run in memory of people, "in memory of my mum", which is positive as it shows them as being respectful and caring. All of the women in the advert are of different ages, however, they are all still united and equal to each other in the race. The fact that the race is for women only shows that women can raise the money without male help. The words "help beat cancer" show women as being strong and powerful as they are beating something that people have been trying to beat for a very long time.

Tuesday, 28 September 2010

MediaGuardian 100

The Guardian 100 is an annual list of the 100 most powerful and influential people in the media industry. It considers the cultural, political and economic influences on the country.

The Panellists

  • Peter Barron, editor of Newsnight. He is a producer, filmmaker and programme editor.
  • Peter Bennett-Jones, founder and chairman of PBJ Management and Tiger Aspect Group, one of the UK’s lead film and TV production companies.
    Brent Hoberman, founder and executive chairman of mydeco. He was the co-founder and chief executive of lastminute.com. He is a non-executive chairman of Guardian Media Group.
  • Tessa Jowell, minister for the Olympics and London. She spent seven years as culture secretary and oversaw the setting-up of Ofcom, the birth of Freeview and ITV and the renewal of the BBC’s royal charter.
  • Siobhan Kenny, director of communications at Harper Collins UK. She worked as vice-president of communications at Walt Disney TV. She oversaw the launch of High School Musical and Hannah Montana.
  • Andrew Neil, publisher of Press Holdings Group. He is the former editor of the Sunday Times and presents the Daily Politics on BBC’s This Week.
  • Trevor Phillips, chair of the Equality and Human Rights Commission. He was chair of the Commission for Racial Equality. He works in both broadcast journalism and politics.
  • Chris Powell, chairman of Nesta.
  • Janine Gibson, executive editor of guardian.co.uk and editor-in-chief of MediaGuardian.
  • Jane Martinson, editor of MediaGuardian.

Women in the Top 100

There are 18 women in the list. The roles of the women are:

  • Controller
  • Chief executive
  • Chairman
  • Director
  • Controller of film and drama
  • Corporate marketing director
  • Head of marketing
  • Director of vision
  • Editor
  • Head of E4
  • Commissioning editor
  • Digital champion
  • Co-founder
  • Actor

18% of the list is female, while 82% are males. This shows that males are more influential than females in the media industry, which would effect the UK as the media is very powerful in shaping society. The views of these powerful males would the the views that are being represented and these views would become normal to the public.

Monday, 27 September 2010

Femme Fatales

Leave Her to Heaven, 1945 - Gene Tierney



The femme fatale sits at her dressing table and when a man walks in, she does not acknowledge him, not even turning around, showing that she feels that she has more importance than him. When she is speaking to him, she does not turn to look at him, but continues looking in the mirror. However, when he is talking to her, he walks over to where she is sitting. This shows that she is in control. It is said that she was "cold", "solid" and "beastly" to her guests, including her mother, which is disrespectful and would not be expected from a woman of the film noir era. It shows that she is rebellious and does not conform to her gender expectations. When there is a slight confrontation between her and the man, she stands up and looks him in the eye, showing that she does not care that he is a man and is still on the same level as him. She is also shown as fearless by looking him in the eye, and he walks away from the confrontation before she does, showing that he was the more uncomfortable one out of the two of them. In the dialogue between them, there are close up shots of her face with only her in the frame, but two shots of his face, where she can still be seen in the frame. She is still in control and she has more importance than him. When she lies in his lap, she switches back to the stereotypical gender role of a female of that tim period as she seems weak and vulnerable. Her ability to switch between the two shows that she can manipulate situations by getting men to sympathise with her. She also dominates the dialogue, showing that her words are more important than the mans.


Gilda, 1946 - Rita Hayworth



The femme fatale is in a big house, showing that she has a lot of money, which is an ideology of the femme fatale character. When a man walks in, she stands and he walks to her, showing that she is in control as she does not have to walk over to him. There is a shadow over her face, which represents the darkness in her life, as femme fatales are devious characters. The camera stays on her, even when the man is talking, showing that she is the most important character and what he has to say is not as relevant as her. She leans in to whisper in his ear, which is very seductive, and this is also common of femme fatales.


Basic Instinct, 1992 - Sharon Stone

http://www.youtube.com/watch?v=3nNS34aS6P8

The lighting through wire mesh is remeniscent of the iconic lighting through venetian blinds of the fim noir era, which suggests that she is a femme fatale due to the light and dark on her face, representing the two sides of her personality. In the scene, there are five men but there is only one woman. However, the woman is still comfortable and in control. This shows the power that she has. Also, she sits opposite the five men, showing that it takes five of them to be able to handle one of her. There are many high angle shots of her, showing her superiority and dominance. She is also rebellious as she is told not to smoke but continues to do so anyway. There are many long zooms on her face, making the duration of her shots longer. However, there are pans between the five men, and by them having to share the shots, the duration that they are in the frame is shorter, showing that they are weak in comparison to her. At the beginning of the scene, she crosses her legs in a feminine and seductive way. However, at the end, she crosses her legs in a masculine pose, showing that she has assered her authority.